Meet the new boss. Same as the old boss. That is the message Rockies owner Dick Monfort sent when he promoted Rockies senior director of player development Jeff Bridich as the new Rockies general manager this afternoon.
This is Monfort’s idea of change. Promoting someone from the wretched front office rather than hiring someone from another organization such as the Cardinals. He might as well kept Dan O’Dowd and Bill Geivett, who both resigned this afternoon.
Sorry, but this is not the right move with due respect to Bridich. No one heard of this new general manager ever. He was never talked about as a rising baseball personnel guy. He was part of the front office that has produced bad players. Is this what Monfort selling to Rockies fans? Who is he kidding?
It would have been nice if the clueless Rockies owner answered questions to why Bridich was his choice as the general manager, but he was too much of a coward to answer one as he did not take questions. Talk about showing disrespect to the paying customers that has showed loyalty to this bumbling organization.
Promoting someone from this front office is not the right move. The Rockies needed to be fumigated. That means dumping anyone that worked for O’Dowd and Geivett. That means dumping anyone that has been part of a losing franchise. This is a franchise that needed new personnel guys with new ideas of how to build a baseball team. They needed to find a guy who has had success of building a baseball team. They needed to find someone who knows what he is doing.
By hiring someone from the Cardinals organization, that would have gotten Rockies fans finally believe there is hope for this troubled franchise. It would have brought interest again. There would be patience, too.
Instead, there is cynicism, ridicule and outrage with this hiring. Maybe Bridich can prove all of us wrong, but that’s like saying maybe we can win the lottery. This hiring is more of hope for the best rather than having a strong conviction this will work.
By promoting Bridich, it shows Monfort knows nothing about baseball. It shows he does not know anyone in the baseball industry. It also shows he wants to be in full control of the baseball operations. That’s a scary proposition.
It was clear Monfort played a role in the hiring of Walt Weiss as the Rockies manager. O’Dowd never knew much about Weiss, and it’s hard to believe he would have hired a guy that he never knew as a player. The second-year Rockies manager was hired because he was a former Rockie that the Rockies owner trust. That hire turned out to be a disaster based on his 140-184 record as manager. This is the same manager that almost had his team lose 100 games until the Rockies went on a run the final two weeks of the season.
Now, Monfort is trying his hand with the general manager. This should be a warning sign this is not going to work. What should he have done was consult with people from Major League Baseball to hire the right guy for the general manager job. But then again, he would have to relinquish control, and that’s not something he is about to do.
This hiring is an exercise in futility. There was nothing about Birdich that made anyone think he will get it done. He said things that sound good by using buzzwords. He did not offer any plan or anything. He sounded clueless just like Monfort.
O’Dowd and Geivett come out as winners. They don’t have to work for Monfort, and they will likely work at another organizations in obscurity. They received nice buyout probably, too. He did both of them a favor.
Nothing is ever going to change as long as Monfort owns this team. His pride will not let him give up power for good. He will hire his own people rather than hire an experienced general manager that knows how to build a team.
This should be depressing. There is nothing that resembles good news about this hire.
Hiring of Bridich does not mean change whatsoever.
Rockies fans are not buying what Monfort was selling, and he even knows it.
Monfort does not care whatsoever, either.
Contact or Follow Leslie Monteiro: @LightRodWriter